Making the brand personal.

We were engaged by the Scott Leggo team to develop a brand strategy that would grow the business and overcome the continuous challenges facing the brand. Challenges such as growing an e-commerce business, increasing retail trade and expanding the personal and gallery brand.

Through a series of strategy workshops, one on one consultation and creative thinking, we identified that the brand story needed to be told with the same level of purpose, passion and uniqueness as seen in Scott’s photography and wall art. The story of adventure, perseverance, quality, innovation and the pursuit of excellence. Scott travels far and wide, camping in torrential weather, hiking through freezing cold and scorching temps and soaring via helicopter to capture the unique and beautiful Australian landscape. These photos are then produced to the highest possible standard for everyone to enjoy in their home – and are completely Australian Made. It’s these exact qualities and story that needed to be shared in order to grow the Scott Leggo brand.

As a result of the brand strategy, we forged a new direction for the business. This involved refining the logo, developing the brand guidelines and overhauling key design assets for the Scott Leggo team to use. Our approach reflects the personal story of Scott’s work and the extreme lengths Scott endures to capture the true essence of Australia. Our work with the Scott Leggo team has been nothing short of a rewarding journey and is a genuine partnership we are very proud to share. We set out to help businesses grow the best way possible and we’re extremely grateful Scott and Phillipa provided us the opportunity to work with them and make this happen for their brand.