Stand out the wise way.

Glic Recruitment is Canberra’s latest recruitment firm setting the benchmark in trust, high calibre people and quality support. They service a range of clients in government, not-for-profit and the private sector. Glic Recruitment required a brand identity that would compliment their service offering and provide differentiation in the market.

The term ‘Glic’ stands for wise and clever. The idea of a raven as the logo was born and the entire brand was built around this thinking. This included the brand positioning of ‘look smart’, which taps into the mindset of Glic’s target audience whilst also relating back to the brand identity itself. This is further enhanced with a sophisticated brand style, full of character and intelligent colours.

Thank you to the Glic team for trusting us to bring your brand to life. It’s always enjoyable to work with like-minded people who give you the freedom to express your ideas. Here’s to looking smart.