Feel real flavour.

Knight Studio partnered with Aegean Pantry to create a brand identity that captures the warmth, freshness and story of the Mediterranean way of life. Located at Fyshwick Markets, Aegean Pantry brings together modern healthy living and ancient culinary traditions, and the brief called for a timeless identity that feels rustic, vibrant and welcoming. It needed to work just as hard on packaging and food labels as on signage, uniforms and social media, while remaining simple enough to scale for future growth.

Following a creative direction phase of brand criteria and moodboards, we explored three distinct identity concepts before refining the final direction. At its heart is the pomegranate, an enduring Mediterranean symbol of abundance, paired with hand-drawn lettering that feels crafted and approachable. The identity is supported by a rich palette of pomegranate, terracotta, cream and sea, along with a playful cut-paper pattern inspired by the region’s produce, pottery and landscape. A flexible logo suite of stacked, inline, wordmark and contained versions ensures Aegean Pantry is instantly recognisable at every touchpoint.