Forging a new way in real estate

The journey of Knight Studio and Sam and Lauren McGregor started in early 2022. Founders, Sam and Lauren approached Knight Studio early in their business planning process to engage our help in developing a business name, narrative and brand identity. Together, they had a vision to create a full-service property firm, that would be so much more than just a real estate agency.

There are over 500 active real estate agencies in the Canberra and surrounding NSW regions. It is a highly competitive landscape. Our task along with the passion, expertise and determination presented by Sam and Lauren was exciting. We couldn’t wait to get started!

Through a series of workshops, we had the opportunity to fully understand our client, their differentiators, values and business vision. We were inspired by the following statements “we want to do good work for good people” and “we will help get people from one place to another”. With this in mind, we set off to develop a brand that was memorable and distinct, a brand that could excel and stand tall in an already competitive industry.  

We felt the brand name and identity needed to feel welcoming, established and build an immediate sense of trust. Combining this with ideas of “getting you from one place to another” the idea of direction and journey inspired our thoughts. We presented many options to Sam and Lauren in the business naming phase, but deep down the name Windrose was our definite favourite. As time passed, the name Windrose provided a meaningful brand narrative and we knew building a brand around this name would be timeless. We were thrilled when Sam and Lauren loved it as much as we did. Windrose Property was born!

With the name determined and narrative established, our next task was to create a brand identity that could deliver on the brand promise. The identity needed to reflect the demands of the modern real estate agency. It had to be versatile, simple, distinct and easy for the client to use themselves. We worked closely with the Windrose team to fully understand their target audience and each key touch point for the brand. This helped us develop a tailored identity system that works seamlessly across all marketing assets. We designed and templated internal documents, business stationery, mail cards, marketing brochures, property signage, website and social templates without compromising on consistency or quality.

It was a pure delight working with the Windrose Property team through every phase of the project and assisting with making their vision a reality. Our work with Windrose Property continues as they grow and develop their business to become a full service property firm.